Can't make it more plain...Hydro-Lam™

Can't make it more plain than this. Parallel proofs on 80 lb. gloss paper stock show Hydro-Lam™ GLOSS vs MATTE aqueous coatings made by Kerley Ink. Wow, what a difference...35 versus 4 gloss units @ 60°. That's right, we make aqueous coatings, too.